Brand Vision

To simplify fashion choices, empower users to express their unique style, and make fashion accessible and fun for everyone. The one stop shop for everything fashion.

Brand Mission

To create a seamless, time-saving experience for users who struggle with outfit selection and shopping, making it easy to discover, shop, and stay updated on the latest fashion trends.

Target Audience

Primary: Young busy professionals and fashion-conscious individuals (ages 18-35) who want to look good, and enjoy fashion without spending too much time or effort.

Brand Positioning

"Your personal fashion assistant in the palm of your hand."

We position the app as the ultimate solution for anyone who wants to dress well effortlessly. The app offers personalized fashion advice, streamlined shopping, and outfit suggestions that match the user’s individual style.

Brand Strategy Components

Brand Identity

Logo: Modern, sleek, and minimalistic, representing simplicity and style.

Color Palette: Neutral tones using beige, black, and white for sophistication and simplicity.

Typography: Clean and elegant fonts to reflect ease of use and style.

Tone of Voice

Approachable and friendly, with a trendy, confident, and playful tone. The app will communicate like a stylish, knowledgeable friend who is always in the know about the latest trends, making users feel part of an exclusive fashion community.

Key Brand Messages

Time-saving: "More style, less stress."

Convenience: "Your wardrobe assistant is here 24/7."

Personalization: "Fashion that fits your vibe."

Trend-forward: "Stay ahead of the fashion curve."

Solutions to the Identified Problems:

Problem: Hard time putting together good outfits.

• Solution: The app curates outfit ideas based on user preferences and occasions, helping users build stylish looks quickly and confidently.

• Feature: "Outfit Builder" tools that suggests complete looks using items users already own or recommendations they can shop for in-app.

Problem: Doesn’t know where to shop for clothes.

• Solution: The app connects users with a variety of retailers, ranging from high-end to budget-friendly, all in one place. Users can filter options by budget, style, size or brand.

• Feature: A personalized "Shop by Style" feed that offers curated options from multiple stores and brands (like an instagram explore page, but better)

Problem: Spends too much time in the morning trying to put together an outfit.

• Solution: Users can plan outfits in advance or get quick outfit suggestions every morning based on weather, mood, or events.

• Feature: A "Daily Outfit Planner" that sends users suggestions based on weather and events for the day.

Competitive Advantage:

Comprehensive: Unlike other apps that focus on just shopping or just outfit planning, this app integrates both, plus fashion updates. It’s a one-stop shop for everything style-related.

Personalized Recommendations: The app’s algorithm continuously learns users' tastes and evolves to bring them better outfit suggestions, shopping options, and style advice.

Fashion Updates: Users can stay informed on the latest trends, collaborations, and fashion news in real-time.

Marketing Strategy:

Social Media Campaigns:

• Platform Focus: Instagram, TikTok, Pinterest (to inspire, educate, and attract fashion-savvy users).

• Content Ideas:

• Outfit inspiration videos (reels, TikTok).

• Try ons

• "Behind the scenes" of trending fashion and updates.

Partnerships:

• Collaborate with online retailers and fashion brands to offer exclusive discounts or promotions within the app, incentivizing usage.

• Partner with fashion influencers to film “get ready with me” style videos and say they bought from MODA (but make it organic and natural)

Referral Program:

• Offer users incentives for referring friends, such as unlocking exclusive brands, fashion guides, or discount vouchers.

Push Notifications:

• Send morning outfit suggestions, new arrivals, sale alerts, and style tips to engage users consistently without being intrusive.

Brand Experience:

User Journey: Seamless from the moment they sign up. Easy onboarding, intuitive navigation, and a highly personalized experience with recommendations based on users’ fashion tastes, body type, and preferences.

KPI Metrics for Success:

App Engagement: Daily active users, outfit builder usage rates, time spent in the app.

Conversion Rates: Number of purchases made through the app.

User Retention: How many users regularly come back to the app.

Social Media Growth: Growth in followers, engagement on campaigns, user-generated content around fashion tips.

This strategy will position the app as the go-to platform for fashion lovers who want to save time, stay trendy, and shop effortlessly, with the help of brands across the world.