HAVEN INTERIORS
Launching Haven Interiors new furniture collection.
The goal of this project is to launch HAVEN’s new seasonal collection of furniture and design services through an engaging Instagram campaign, people can picture themselves living the lifestyle with Haven’s collection. The market we are targeting are homeowners that are looking for luxury design.
Using real authentic moments we wanted to capture the luxury feeling of the furniture. Inspired from Jacquemus social campaign for their Capri show/opening of their store. Showing at home moments of the furniture including short clips like a couple getting ready for an event featuring the furniture pieces. As well as a group of close girl friends hanging out in the living room listening to music, featuring the coffee table. Making these clips feel raw and sophisticated, will show the true identity of Haven.
The campaign will also include videos of behind the scenes clips of the creation of the line talking about the process and work that went into it. From the brainstorming to the finishing touches. This will show the potential buyers the thought that went into this luxury product.